Enduring Fitness is an Gym, fitness, and nutrition brand which targets both young and old alike. They live and die by the philosophy that healthy living isn’t a fad or quick fix, you’re in for life, an enduring fitness.

The goal was to create a vintage image that embodies their values. For this reason a classic bodybuilding figure was chosen

The challenge of this visual communication strategy was to develop an iconic brand which all generations could feel attached to.  A well designed sports brand should always feel accessible to as broad range of individuals as possible.

A rugged slab serif typeface was used to complement both brand and design.