Thorganics was a branding proposal for a company dedicated to the design and creation of custom organic products made by expert craftsmen in Scandinavia. Their products have revolutionized the way many countries view organic, sustainable goods and their production.
Our re-branding proposal captured the authentic simplicity of their work, whilst grabbing attention with an easily recognized logomark. The use of a Geometric sans-serif typography presents the logotype precisely and clearly, accompanied by a color palette which corresponds to Thorganics historical traditions. The icon symbolizes a heritage but nods towards the modernization their “fit for the gods” products represent.
Categories: Branding Proposal