S and A Electric are a long serving electrical installation company based in B.C Canada.

For our proposal, we took a basic element from the traditional electrical sector and gave it an abstract form to create an icon that was representative of the brand. Integrating this icon with a simple typographic selection, resulted in the completed logomark.

An understated, but classy range of blue and grey tones were selected to form the colour palette.

Our proposal offers a brand system that is both fun and unique while remaining adaptable for the various different applications that were required by the brand.