Based in Willapa Bay WA, The Lookout Tree was born out of a parent’s desire to provide safe clothing for their youngest child who was allergic to synthetic material. Resulting in a wonderful brand whose products are all GOTS certified organic 100% cotton.
For this project it was very important to create a brand identity that emphasizes the unique value, elegance and detail of this unique home produced brand. Because of the warm, home grown story behind the brand we were keen to incorporate the traditional family emblem of the local tree that would present the brand with timeless sophistication.
In order to direct attention fully towards the colorful garments The Lookout Tree produce we used white as our primary branding colour.