Escape is an emerging brand of puzzle rooms, targeting a national franchise throughout Canada, creating a prestige and new standard for the industry.
The proposed identity highlights the quality that characterizes the chain. The logo composition works in a personalized serif version, stating their intent whilst adding an air off mystery associated with this type of brand.
The balance between both typographical and icon styles represents Escapes distinctive versatility and timelessness. The brand employs a neutral color palette with a distinctive unique tone achieving a memorable visual parity.