Decadent catering company Tiffany’s Treats specializes in eclectic and traditional sweet dishes available for corporate and customary events. We were asked to develop a brand that was easily recognized and kept the brands homemade personality as well as the owners love of pink.

To honor the proposals request, we used a bold palette of sweet pink as a backdrop cutting through it with a sharp white, accentuating the logomark.

Negative space creates an intriguing icon, based on Tiffany’s Treats best seller – the cupcake – drawing the eye against the striking background. The icon also has application potential for patterns on packaging and wrapping.

A custom handwritten typeface was developed to represent the rustic nature of the brand.

Categories: branding, Branding Proposal