Simply Fitness is a fitness and lifestyle company, based in Kamloops B.C, helping people achieve their fitness goals. They offer advice, inspiration and support in making healthy life choices and creating a better all round living.
Requesting a clean, simple yet modern brand image – we opted for minimal shapes forming the “S” and “F” arranged in a modular form. This module depicts well a person in a stretching pose whilst clearly portraying the companies initials.
The main inspiration came from yoga poses and their carefully crafted shapes, a beautiful, at times mesmerizing tradition that goes back centuries. It is this elegant image that we sought in our branding proposal.
The colour palette as well as the emblem’s distribution reflect a modern design composition, reflecting the companies cutting edge standard of service.
Follow them on Facebook via – https://www.facebook.com/LetterloughSimplyFitness