Our Lione and Pride re brand is inspired by owner Joseph Lione who wanted a complete overhaul on an ageing brand. We created a new modern label by playing on the name Lione.
Applying the Lion emblem, the re brand represents visual components and of the name Lion and Pride respectively. A subtle monoline design draws the eye and tells a story to the buyer at first glance
The color palette integrates colouration of the Pride itself with an aged sand primary, highlighted by a deep navy which works to create an image of elegance. The re brand achieves a modern perspective emphasising Lione & Pride as a heavyweight of the clothing industry.
Categories: Re Branding