Turmeric, an exciting, up and coming, plant based takeaway service in Calgary, AB, approached us with an fledgling brand that required refinement, requesting a brand identity that told the story of their company whilst appealing to the fast food market.
Our proposal utilizes negative space to catch the consumers eye whilst adding an element of intrigue throughout the brand ID. We developed a bold display typeface to bouquet the minimal design and can be seen throughout the brand keeping fluidity.
The warm palette is derived from the spice Turmerics natural colours, adding a instant identity to the label.
Visit Turmeric via http://www.eatturmeric.ca
Categories: Re Branding