Our branding proposal for FINYARD, a subscription wine company supplying the finest  selection of South African wines.

The Coastal Region is renowned for its presence of eclectic wines and Great White Sharks, which inspires our play-on-word title and embodies this idea, setting the correct tone and image for the brand.
The Logo functions as an ode to both the wine, the region and the glorious Great Whites creating a playful yet attractive and catchy emblem.
The minimal aesthetic feel complement the composition of the emblem compliment the traditional custom developed typeface and create a brand that feels both unique and timeless at the same time.

Categories: Branding Proposal