AIB Innovation necessitated a clean yet striking corporate design focusing on a more pragmatic and functional layout allowing its environmental essence to flow through its colorful accents.

We used an age defined setup in the form of the corporate image, letting the negative space within the “A” to create a light bulb and leaf – telling a story to potential clientele.
The striking “A” allows an emblem to be formed for quick recognition within the sector. We allowed the colors to take over in a strict concise way with minor gradients to add emphasis creating a complimentary mood.

Categories: branding, Re Branding