El Toro Media is a game changing Photography and Videography Company, based out of Harrogate, North Yorkshire.
Our Brand Identity uses distinctive Typemark which creates stand alone personality, while at the same time allows the main motifs and colours to be the focal point of the overall composition.
The typeface was inspired by bullhorns, with the angled substractions creating a pleasing and memorable addition.
The Emblem displays a strong emphasis on the “El Toro” name, with a distinctive media presence via subtle yet effective negative space.
Various iterations of the logo and Typemark were developed for application on the desired media outputs, maximizing brand exposure and overall marketing effect.