Our brand identity proposal aims to be iconic, with a modern vibe.  A brand which that is new, but not unfamiliar to the local culinary market.

We decided to stay away from the mundane red, orange and brown stereotypical colour palette commonly associated with meats, barbecues and grills, instead opting for an eternally chic black and white.

For the logo, we created a clean and timeless typeface, that remains modern, bold and strong.

The typeface was used exclusively for the logo and the most important information in the stationery making it center stage at all times. A slab serif secondary compliments and takes care of any additional information horse work.

The Hog monogram is present throughout the branding, reassuring the consumer of the brand’s permanence, as well as its playful craft and the restaurants comfortable atmosphere.

Categories: Branding Proposal