Our goal for this project was to develop a brand that portrayed our company vision, creating a stylish appearance that resonates over multiple platforms.
We ultimately decided to opt for a style that could translate into a fashion brand, reinforcing the quality and product we deliver. From a marketing aspect, we wanted to deliver something that our clients would want to wear and endorse.
Based on the first geometric typefaces of modernism, we designed the typeface “Rebel Robot” in which we emphasized acute angles and modified the characters providing it with a personality of its own, letting it work individually or in unison with our existing Robot emblem
Our work concludes in the materialization of a solid brand that shows maturity, sobriety and attitude – appealing to various demographics. It also sets itself apart to a competitive design industry around the world.
All promotional items below are available by contacting us at http://www.rebel-robot.com