For this project, our clients – a male grooming salon, requested an identity which appealed to their demographic and represented their sophisticated salon.
Starting our work with a quadratic pattern, we continued with reticulated arrangements in order to attain harmonic informational structure and simplicity in the brand’s graphic language. From this the custom developed logotype was formed.
The brand distinguishes itself via the sharp masculine applications in each component of the logo mark.
Keeping the palette simple, we opted for a classic grey/gold combination with subtle blue influences when necessary.