Inspired by Vancouver’s colourful sea features, we’ve created a brand identity that stands out due to its unique approach to details.
The logo presents a maritime design reminiscent of the type of lettering found in old cartographic works, with a symmetric but non uniform touch that enhances its layout.
The architecture for this project fuses both modern and classic Nautical ends. We’ve created a space that feels seafaring without clichés. As a strategic eye-catching device, we started by developing a complimentery palette. This simple detail allows the brand to keep a unique manner throughout.
The Typography is complemented with a subtle anchor insignia that connects it with its namesake, inspired by the typeface construction itself.