Inspired by Vancouver’s colourful sea features, we’ve created a brand identity that stands out due to its unique approach to details.

The logo presents a maritime design reminiscent of the type of lettering found in old cartographic works, with a symmetric but non uniform touch that enhances its layout.

The architecture for this project fuses both modern and classic Nautical ends. We’ve created a space that feels seafaring without clichés. As a strategic eye-catching device, we started by developing a complimentery palette. This simple detail allows the brand to keep a unique manner throughout.

The Typography is complemented with a subtle anchor insignia that connects it with its namesake, inspired by the typeface construction itself.

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