We alluded to the word Luxury, designing an identity inspired visually by traditional family crest seals.
Our reductionist, stencil-like approach to the logotype makes it almost behave like a monogram. It is a modern nod towards traditional, medieval and graphic gestures.
Alongside the identity, classic Gold accents on White and Black backings gave the company a keen, high-end look, consistent with an upscale brand to highlight the exclusivity and elegance they provide.
Visit http://www.theluxuryloo.com for more information and to book.