Our brand proposal uses a Goat icon to exalt the product’s unique quality and neutral palette to express it’s humble origins.

The logo depicts a Lone Goat in all its glory, a mixture of solitude and independence that alludes to its nature.

We created a simple typeface to dignify the text and to finish rounding up the brand’s premium, natural image.

Our proposal is simple, cultured to stand out in its simplicity against overwhelming and noisy craft beer packaging trend that dominates the aisles.

Categories: Branding Proposal