We created a brand that stands apart in a saturated market, capturing the consumer with playful negative space within the logotype.

The task was to produce a brand that could stand alone for release marketing, as well as compliment future packaging and development designs.

The brand is distinguished by a striking visual component within the logotype, enhancing the bold base typography.

A neutral palette, absent of abstraction, enhances the first impression keeping the consumer interactive.

Categories: Branding Proposal, Logos